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Immersive art and installation art are both types of art that can involve the viewer in an experience, but they differ in their focus and how the viewer interacts with the art:
Immersive art
This art form is designed to make the viewer feel immersed in the artwork, often through interactive elements. It can be created using a variety of media, including video, projection, sound, and light, and can be experienced in person or virtually. The viewer is usually placed at the center of the experience and can interact with the different elements of the installation.
Installation art
This visual art is created or installed on-site, often incorporating materials or physical features from the location. The goal of installation art is to change the viewer's perception of the space and environment. Audiences can experience installation art by walking into or through it, and it can involve multiple senses, such as sight, sound, smell, and sometimes touch. Installation art can overlap with conceptual art, as both movements prioritize ideas over technical merit, but installation art is often more object-based and bold, while conceptual art is more minimalist and understated.